Privacy Policy
BarBlades.com Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://barblades.com (the “Site”), operated by And Serve Limited T/A BarBlades.com, registered in England and Wales (“we”, “us”, “our”).
And Serve Limited T/A BarBlades.com is the data controller responsible for your personal information. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
• Cookies — data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• Log files — these track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
2. Lawful Basis for Processing
Under the UK GDPR, we must have a lawful basis for processing your personal information. We rely on the following:
• Contract performance — processing your Order Information is necessary to fulfil any orders you place with us, including processing payment, arranging delivery, and sending order confirmations.
• Legitimate interests — we use Device Information to help us screen for potential risk and fraud, and to improve and optimise our Site. We have assessed that these interests are not overridden by your rights and interests.
• Consent — where we send you marketing communications, we will only do so where you have given your consent or where we are otherwise permitted to do so under applicable law.
3. How We Use Your Personal Information
We use the Order Information we collect to:
• Fulfil orders placed through the Site, including processing payment, arranging delivery, and providing invoices and order confirmations;
• Communicate with you about your order or account;
• Screen orders for potential risk or fraud; and
• Where you have opted in or we are otherwise permitted, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site — for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.
4. Sharing Your Personal Information
We share your Personal Information with third parties only where necessary to help us deliver our services, as described above. For example:
• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy.
• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information where we are required to do so by law, for example in response to a court order, subpoena, or other lawful request from a regulatory authority.
We do not sell your personal information to third parties.
5. Targeted Advertising
We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising through the following platforms:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Microsoft Advertising: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
6. Cookies
Our Site uses cookies to distinguish you from other users, improve your experience, and help us analyse traffic. By continuing to use our Site, you consent to our use of cookies in accordance with this policy. You can manage your cookie preferences through your browser settings or by using the cookie consent tool on our Site.
7. Do Not Track
Please note that we do not alter our Site’s data collection and use practices in response to a “Do Not Track” signal from your browser. This is because there is no consistent industry standard for responding to such signals.
8. Your Rights Under UK GDPR
As a UK resident, you have the following rights in relation to your personal information:
• Right of access — you have the right to request a copy of the personal information we hold about you.
• Right to rectification — you have the right to ask us to correct inaccurate or incomplete personal information.
• Right to erasure — in certain circumstances, you have the right to ask us to delete your personal information.
• Right to restrict processing — in certain circumstances, you have the right to ask us to restrict how we use your personal information.
• Right to data portability — where processing is based on your consent or a contract, you have the right to receive your personal information in a structured, commonly used format.
• Right to object — you have the right to object to processing based on legitimate interests, including profiling for direct marketing purposes.
• Right to withdraw consent — where we rely on consent as our lawful basis, you may withdraw your consent at any time.
To exercise any of these rights, please contact us using the details in Section 11 below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at https://ico.org.uk or by calling 0303 123 1113. We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.
9. International Data Transfers
Where we share your personal information with third-party service providers such as Shopify, your information may be transferred to and processed in countries outside the UK, including the United States and Canada. Where such transfers take place, we ensure that appropriate safeguards are in place in accordance with UK GDPR, such as standard contractual clauses or adequacy decisions.
10. Data Retention
When you place an order through the Site, we will retain your Order Information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Unless you ask us to delete your information sooner, we will retain order records for a minimum of six years in line with HMRC requirements.
Device Information collected via cookies and analytics tools is retained in accordance with the relevant third party’s data retention policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time in order to reflect changes to our practices, technology, legal requirements, or other operational reasons. We will notify you of any material changes by posting the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or would like to make a complaint, please contact us:
And Serve Limited T/A BarBlades.com
329 Queens Dock Business Centre, Norfolk Street, Liverpool, L1 0BG
Email: sales@barblades.com
You can also contact the Information Commissioner’s Office (ICO) at https://ico.org.uk or by post at: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Last Updated: May 2026